GoPro Interview

For this post, an interview was conducted through email with GoPro Support personnel, Lauren E., who was kind enough to answer the following questions. I would also like to express my gratitude toward GoPro for their efforts to provide answers to inquiries with amazing speed. Let’s look at what Lauren said in response to my questioning.

   1.     How old is the GoPro Company?

GoPro created their first camera in 2004, when Nick Woodman wanted a camera he could wear on his wrist while surfing. 


   2.     What was the inspiration behind the creation of such an awesome device?

Nick is big into extreme sports, specifically surfing and wanted to film the action with a small, light, waterproof camera.

   3.     How many cameras have been sold since the company’s founding?

We do not have specific numbers to provide to the public, but let's just say that we have released several models of our cameras and our company has definitely blossomed more in the last few years! 




   4.     What is the most extreme environment a GoPro has ever endured?

Although we do not hear everything that goes on with people and their cameras, our new cameras are heat resistant to the point where firefighters are using them in action. A shark tank owner once told me he had a few cameras eaten in his tank. We've also had reports of cameras falling out of airplanes and surviving in great condition. One customer lost their camera in the ocean and months later someone else found it in great condition and posted the video of the ocean floor on YouTube.


   5.     What is the most common mounting method?

Mounting depends on the sport- many people love the Chest Mount Harness (that you can wear around your chest) or the Head Strap Mount (a mount to wear on your head), but our first camera was made only for your wrist, so that is popular as well. 


   6.     What is the most creative mounting method?

If you do a Google search for GoPro mounting you would find endless ideas. People are mounting these things to their dogs, kids and a variety of things. I've heard of customer's creating their own plastic mounts to custom fit exactly where they want it. 


   7.     What is the most sold mounting accessory?

Oh man, I wouldn't say we have a "most sold" mounting accessory - we have such a large variety of people who purchase these and for such a variety of different reasons - but here are some common ones: Chest Mount Harness, Suction Cup Mount, Handlebar/Seatpost Pole Mount, Head Strap Mount, Tripod Mount.

   8.     How was the name “GoPro” created?

When Nick Woodman was coming up with his product, he wanted a camera that was professional but usable by the general public... and you always want something catchy, right? Hence, the name GoPro.


   9.    What creative and new ways things are GoPro users capturing with their GoPros?

When you are thinking of the list of things people do with their cameras, the list is endless and the sky is the limit. I can't even begin to tell you! 


   10.  How does (or should) GoPro plan on expanding into new areas?

  

     We are always looking to expand and improve our world-class product. We love     customer's suggestions and we take those into consideration. I apologize but we don't make all of our plans public. Sign up for our newsletter to be made aware of new announcements. Check it out here: http://gopro.com/newsletter/

 Thanks once again, GoPro, for your willingness to share about your amazing cameras. Now let’s hear how the rest of us love to use our GoPro cameras!

Here is video of an interview with Nicholas Woodman, GoPro's Founder that more clearly explains the founding, growth and success of GoPro.